The Thrillumentary technique is a powerful way to create a connection with your customers and build trust. By creating a thrilling and entertaining documentary-style video about your business, you can capture the attention of your customers and keep them engaged.
Clearly this is going to make the most sense with companies of certain industries.
This is a great way to follow up with your customers after they have made a purchase, as it allows you to continue building the relationship and providing value. Engagement is key.
Again, this does not make sense with every client of yours if you are in sales and marketing. Some though will respond to a bit of creativity. Not all. But some. And those for which there is a thumbs up, it can make a BIG difference!
Think about what aspects of your business are most interesting and exciting, and how you can capture them on video.
You might want to feature customer testimonials, behind-the-scenes footage, or a glimpse into the creative process behind your product.
Once you have a plan in place, it’s time to start filming. You don’t need a lot of fancy equipment to create a great video – just a smartphone and a video editing app will do.
Be sure to capture plenty of footage and experiment with different shots and angles to create a dynamic and engaging video.
Once your video is complete, you can share it with your customers via social media, email, or your website.
This is a great way to follow up with your customers and continue building a relationship with them. By providing them with entertaining and informative content, you can keep them engaged with your business and increase the likelihood that they will become repeat customers.
In summary, the Thrillumentary technique is a powerful way to follow up with your customers and build a strong relationship with them. By creating an entertaining and informative video about your business, you can capture their attention and keep them interested.
Careful though. Take a chance but not too much of one. Think it through of course from their point of view.
That said, this can be a terrific way to stand out from the competition and build a loyal customer base. When you create a connection between your product or service and the American Dream or favorite film genres or whatever it is, effort on your part can make it easier to upsell. Why? Because they know you care!